Digital Marketing Blog

Having an online scheduling platform is a sound investment to improve your practice efficiency while delivering a positive impact on patient and staff satisfaction. HealthSoul offers an online appointment scheduling platform that includes online scheduling, automated appointment confirmations, as well as reminders. Automation of your online appointments can help medical practices improve all touchpoints across…

Social media is the go-to destination of communication for people across the world. Social media sites like Facebook, LinkedIn, and Twitter have billions of users. Hence, social media platform is the right place to grow your medical practice without spending time away from patients.   Are you wondering whether social media plays a crucial…

  To find a care provider, people always turn to Google to find the best option located next to them. If your website appears on top of the search list, it shows that patients click through your website more and schedule an appointment.       On the other hand, if your practice…

Google Analytics is a freely available and popular web traffic analysis tool. It not only offers data but also helps you to understand the metrics you should focus on for more value. This article aims to discuss how healthcare digital marketers benefit more from using Google analytics. Before diving into that topic, let’s first understand what…

Having a wonderful medical website without a powerful SEO strategy is like having a limousine without gas. Any website will get noticed only if it is optimized properly to attract the attention of search engines, especially in this highly competitive digital ecosystem. Every website aims to achieve top rankings in search results. The truth is…