Local listing management for doctors can be a powerful tool for bringing patients through the door. People may only be able to obtain information about you, your practice, and your products or services on your website. You'll have a difficult time reaching new clients and keeping them returning for more if it's not optimized for local search. Local business…

Do you know? Half of the healthcare consumers skip providers with incomplete online listings. Hence, it becomes mandatory to update the online directories completely with your contact details about your medical practice. Furthermore, optimization of providers’ online directory listings could improve overall visibility on the search engine.   Google’s bots consider every bit of…

Having an online scheduling platform is a sound investment to improve your practice efficiency while delivering a positive impact on patient and staff satisfaction. HealthSoul offers an online appointment scheduling platform that includes online scheduling, automated appointment confirmations, as well as reminders. Automation of your online appointments can help medical practices improve all touchpoints across…

Social media is the go-to destination of communication for people across the world. Social media sites like Facebook, LinkedIn, and Twitter have billions of users. Hence, social media platform is the right place to grow your medical practice without spending time away from patients.   Are you wondering whether social media plays a crucial…

  To find a care provider, people always turn to Google to find the best option located next to them. If your website appears on top of the search list, it shows that patients click through your website more and schedule an appointment.       On the other hand, if your practice…

Google Analytics is a freely available and popular web traffic analysis tool. It not only offers data but also helps you to understand the metrics you should focus on for more value. This article aims to discuss how healthcare digital marketers benefit more from using Google analytics. Before diving into that topic, let’s first understand what…

Having a wonderful medical website without a powerful SEO strategy is like having a limousine without gas. Any website will get noticed only if it is optimized properly to attract the attention of search engines, especially in this highly competitive digital ecosystem. Every website aims to achieve top rankings in search results. The truth is…

The medical industry is advancing at a skyrocketing speed and to keep up with that speed, professionals in this field must opt for something different. The strategy that helps them stand out from their competitors is - Healthcare Digital Marketing. To improve the marketing strategies for medical practices, build online presence, attract more patients, and…

Before we begin, let us get an answer to this question - “What is marketing for you?” Mainly the answer revolves around marketing being a strategy of selling products and services to customers.   The answer is correct but incomplete. Marketing is the process of selling your products/services by understanding your customers, building and…