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Social media is the go-to destination of communication for people across the world. Social media sites like Facebook, LinkedIn, and Twitter have billions of users. Hence, social media platform is the right place to grow your medical practice without spending time away from patients.
Are you wondering whether social media plays a crucial role among healthcare professionals? Go through these shocking facts:
- 91% of patients reported that online social media communities influence their healthcare-related decisions
- 87% of patients revealed that they share health information via Facebook
- 72% of patients go through online reviews before visiting the practice’s website
- 40% of users search for a specific provider on social media search
Thus, it is very clear that social media and healthcare go hand in hand. So, what should you exactly publish on your practice’s social media page in terms of content? As medical accounts are usually not flooded with comments like retail accounts, you should focus on delivering meaningful compelling content.
Here is the list of content types that you can post on your social media:
- Publish educational content
You might have come across the term “Dr. Google”. Instead of depending on Google only for all healthcare information, practices should make it a point to educate the public by posting general health tips or “Did you know?” (One-liners) as they can encourage debate or communication among your followers. You can either bust myths or quiz your followers to improve patient engagement.
- Use inspirational content to motivate users
You don’t have to stick to only facts or blogs alone. Think about incorporating a dose of inspiration for people who are in the face of progressive medical conditions or surgeries.
Add patient success stories as videos to highlight how your treatment makes a significant difference to your patients.
- Consider infographics for more engagement
It’s important to master infographic marketing for people working in the healthcare sector as it helps to educate the users quickly at a glance.
- Harness health-related hashtags
Whatever type of content you publish, make sure to use hashtags. They are a staple of social media. Whether it is your organizational hashtags or healthcare-specific hashtags, promote a tag. Doing so can extend your content’s reach so your followers can share them with their loved ones.
- Post-shout-outs to spread positivity
The best way to promote your practice is to let others talk about it. Posting customer reviews and testimonials can achieve that purpose. Tracking mentions, hashtags usage, and messages can share your patients’ messages to others at the right time.
- Take your patients behind-the-scenes
Make sure to highlight your human side so that your social presence will have a personal touch. Sharing the small glimpses of your practice’s routine life can develop a personal connection with your patients.
- Pay attention to HIPAA
Before wrapping things up, take special care while publishing your patients’ content. Make sure to maintain patient confidentiality and not violate HIPAA rules by sharing sensitive information about your patients. It’s highly recommended to get written consent from your patients in advance before using them as part of your marketing activities.
Final thoughts
From educating the users to creating a community of care, healthcare social media marketing can make a remarkable variation when it’s done with utmost care. Hence, ensure that your overall marketing strategy adheres to the top practices of social media’s latest trends.
If you need expert consultation, visit https://www.healthsoul.com/