Over the past few years, digital transformation and consumer behavior have changed the shape of the healthcare landscape. Healthcare consumers have become digitally savvy and are demanding the same transparency, quick response, and convenience as they experience in other industries.
Along with that, cost-consciousness among consumers is increasing as high deductible plans are…
The medical industry is advancing at a skyrocketing speed and to keep up with that speed, professionals in this field must opt for something different. The strategy that helps them stand out from their competitors is - Healthcare Digital Marketing. To improve the marketing strategies for medical practices, build online presence, attract more patients, and…
Before we begin, let us get an answer to this question - “What is marketing for you?” Mainly the answer revolves around marketing being a strategy of selling products and services to customers.
The answer is correct but incomplete. Marketing is the process of selling your products/services by understanding your customers, building and…
You need to be where your customer is. Your patient is online so it is imperative that the doctors should establish a strong foothold in the online world. According to a recent study, half of the patients look online for any medical symptoms and treatments, before visiting a doctor. If you have an online…