We all know marketing is important for any business, whether it be a fashion brand or a doctor or treatment centre. A big part of that is SEO.
SEO gets us to the top of the rankings, it supplies patients with the insight they need about you, and in turn makes them likely to use your services should they need it.
Of course, SEO is a complex beast, particularly in the healthcare space, and there’s so much to think about when it comes to ranking on both a local and national scale. After all, the chances are potential patients are going to want to find treatment close by to them.
So, if you’re a treatment centre looking to improve your SEO, here are a series of top tips for doing so.
First and foremost, you need to make sure that your website is using the right keywords for potential users, both on a national and local level. Some treatment centres have already got this really nailed down.
There are tools out there like SEMrush and Ahrefs that can aid with this, showing you what competitors rank for and how they utilise such keywords and on what pages. Developing that structure will put your website on a good footing to then start developing your ranking opportunities.
A good example of this is Primrose Lodge, an alcohol detox clinic in Surrey, just outside London in the UK. As you can see from their landing pages, their homepage really emphasises the locality, while from the toolbar you can see they have landing pages specific to a range of different conditions they treat, all of which they will be applying the relevant keywords.
In the healthcare space, EAT is such a valuable ranking factor in the eyes of Google. Essentially, it stands for Expertise, Authority and Trustworthiness, which you need to showcase to the search engine in order to rank well.
So, how do you do that?
Regularly posting quality content on your blog is helpful, while also utilising your expertise in outside publications can also be helpful. For example, if you speak to Forbes on a subject, providing insight into a relevant topic to your business and receive a backlink to your site, Google is going to see you as a relevant expert and be more likely to deliver your treatment centre as a result to someone searching for a relevant keyword.
Following on from that, improving your backlink profile is only going to have a positive effect on your rankings. To do that, you need to create valuable resources, as well as be active in pushing your insight out into the media space.
The likes of surveys and reports can be good for this, while also finding opportunities to showcase your expertise on topics will all provide you with solid backlinks that’ll improve your authoratitiveness and trustworthiness against the competition.
Of course, there’s plenty more you can do too, but these three fundamentals will give you a good start and over time see your treatment centre getting in front of the right eyes more and more. Which is only a good thing for you and the people that need your help.