Mobile medicine is increasingly being introduced into people’s daily lives. Using various health apps helps users monitor their health and maintain a healthy lifestyle. It is very important that users feel comfortable using such applications. Effective user interaction with applications and the desire to use them for a long time depend on the convenience and appearance of interfaces.
By downloading an application, the user is loyal by default: he has already completed the target action, and if he can solve his problem with the help of your service, he will use it on a regular basis. However, if at least one section of the customer’s path does not work or is inconvenient, then the person will simply delete your application. Another important point in healthcare app UI/UX design is the colour scheme. It has long been proven that colours can influence people’s emotions.
Of course, one of the most important moments in creating an application is the choice of colours. Different shades can have different effects on users’ moods, so you need to be extremely careful not to scare your audience away with the wrong colours. Today we will tell you in what colours it is best to design a medical resource so that it attracts as many potential patients as possible.
In order to understand their varieties and, in the future, correctly combine colours, we recommend using Isaac Newton’s colour wheel.
The colours in the circle can be divided:
The choice of shades depends not only on their compatibility, but also on how you position your clinic. Think about what emotions you want to evoke in your audience.
For example, the orange colour is associated with uniqueness, friendliness and exclusivity. Therefore, if you want to emphasise the rapid development of the clinic and unique competitive advantages, then feel free to use this shade.
Green one can often be found on the websites and applications of medical institutions, and this because it is associated with stability, growth and naturalness. Darker shades create an impression of wealth. Do you want to create the image of a prosperous and reliable clinic? Use green shades in the design of your resource.
The blue colour on the site will also work to your advantage, as it evokes a feeling of safety, calm and openness. Agree, these important qualities are worth emphasising when it comes to the medical business.
The colour purple is usually associated with royalty and hints at luxury. So, this shade will be an excellent option to highlight the elite and status of your clinic.
The black colour also evokes a sense of sophistication. When paired correctly with white, this shade will reflect style and elegance. However, caution should be exercised because as a primary colour, black can evoke feelings of nervousness and be associated with negativity.
Don’t underestimate the importance of colour in your application. The right colour scheme can create a high level of loyalty among visitors, while poorly chosen colours will scare away the entire audience. Therefore, choose colours in accordance with the image of the clinic and do not be lazy to experiment.