Any medical SEO work starts with medical practice listing management task where your practice will rank higher in search results. Nearly 75 percent of patients search online to find information about a care provider. Hence, it’s mandatory to list your medical practice on Google and healthcare listings directories. Ensuring your online presence can help patients find you, read your reviews, and schedule an appointment right away. This article aims to explain the significance of local business listing services and steps to optimize your listings to improve overall SEO.
Local search is defined as the search performed online that’s based on a specific geographic area. As people are not interested to travel a long distance to visit a clinic or practice, they search for medical practices located next to their current location. Even if patients search for a doctor via mobile or desktop device, Google or other search engines will identify their location and provide a list of medical practices available in their geographic area. Usually, people use keywords like “Pediatrician in Phoenix” or “Pediatrician near me”. Hence, you should create your practice profile accordingly so that it will appear in the top search engine rankings.
Although there are many benefits of local business listing service, here’s the list of top four benefits:
Next, let us see how to optimize online business listings to improve your SEO rank.
1. Find out which online healthcare directories list your practice and make sure to claim ownership
Local business listing service starts with listing your practice in Google My Business which will appear on both Google maps and Google organic search results. Furthermore, Google My Business is the site where people look for reviews more often. Apart from Google My Business, there are many other online business directories such as WebMD, Bing, Vitals, Yelp, Healthgrades, and Best Doctors. People refer to all these sites to find information about your medical practice such as services, location, timings, and contact details. So make sure to update your practice profile in all these directories and claim it as the business owner.
2. Ensure the accuracy of practice information
After claiming your profile on every online healthcare directory, make sure the information about your practice is accurate and up-to-date. The information in all directories, especially NAP (name, address, phone number) should be consistent as well to ensure reliability. In addition to NAP, check for a description of your practice, specialty, business category, website URL, as well as business hours.
3. Add SEO keywords in your practice description
Review your directories regularly, at least once in two months. Make sure to include keywords that make sense for your practice.
When medical practices join hands with HealthSoul, the first step we do is optimize your practice information in all healthcare directories consistently to ensure online visibility. By enabling online scheduling, it’s possible to improve conversion from patients who find you virtually. Furthermore, you can monitor your search engine rankings over time.
So, what are you waiting for? Contact HealthSoul, the all-in-one healthcare digital marketing service provider, that can help improve your online visibility.
What is a local search? How local business listing service matters?
Local search is defined as the search performed online that’s based on a specific geographic area. As people are not interested to travel a long distance to visit a clinic or practice, they search for medical practices located next to their current location. Even if patients search for a doctor via mobile or desktop device, Google or other search engines will identify their location and provide a list of medical practices available in their geographic area. Usually, people use keywords like “Pediatrician in Phoenix” or “Pediatrician near me”. Hence, you should create your practice profile accordingly so that it will appear in the top search engine rankings.
What are the benefits of medical practice listing management services?
Although there are many benefits of local business listing service, here’s the list of top four benefits:
- Improves online visibility
- Increases reputation and reliability about your practice with patients
- Helps in ranking high among the search results
- Offers valuable feedback from patients about your practice
Next, let us see how to optimize online business listings to improve your SEO rank.
How to optimize medical practice listing management?
1. Find out which online healthcare directories list your practice and make sure to claim ownership
Local business listing service starts with listing your practice in Google My Business which will appear on both Google maps and Google organic search results. Furthermore, Google My Business is the site where people look for reviews more often. Apart from Google My Business, there are many other online business directories such as WebMD, Bing, Vitals, Yelp, Healthgrades, and Best Doctors. People refer to all these sites to find information about your medical practice such as services, location, timings, and contact details. So make sure to update your practice profile in all these directories and claim it as the business owner.
2. Ensure the accuracy of practice information
After claiming your profile on every online healthcare directory, make sure the information about your practice is accurate and up-to-date. The information in all directories, especially NAP (name, address, phone number) should be consistent as well to ensure reliability. In addition to NAP, check for a description of your practice, specialty, business category, website URL, as well as business hours.
3. Add SEO keywords in your practice description
Review your directories regularly, at least once in two months. Make sure to include keywords that make sense for your practice.
Partner with HealthSoul for your local business listing service
When medical practices join hands with HealthSoul, the first step we do is optimize your practice information in all healthcare directories consistently to ensure online visibility. By enabling online scheduling, it’s possible to improve conversion from patients who find you virtually. Furthermore, you can monitor your search engine rankings over time.
So, what are you waiting for? Contact HealthSoul, the all-in-one healthcare digital marketing service provider, that can help improve your online visibility.