The medical industry is advancing at a skyrocketing speed and to keep up with that speed, professionals in this field must opt for something different. The strategy that helps them stand out from their competitors is – Healthcare Digital Marketing. To improve the marketing strategies for medical practices, build online presence, attract more patients, and improve the quality of care, healthcare professionals must maintain an effective digital marketing plan which helps the specialists to showcase their services to the digital world, beyond their region.
The different practices and strategies of digital marketing allow medical professionals such as radiologists and dentists, for example to showcase their expertise to potential patients, build professional territory, and enhance healthcare reputation. The importance of digital marketing for healthcare service delivery cannot be underestimated. However, having an online presence is only the first step. Just being online does not serve the purpose. If there is no traffic or viewers on your online platforms or if there are no leads and conversions, it is as equal as not being online at all. Maintaining and keeping up with the ever changing technologies in the digital world is far more difficult than in the real world.
However, using the right digital practices can help you promote your medical practices through digital marketing strategies.
- Get a Professional Website of Your Own
The first step to establishing a strong online presence is having a professional website with an attractive user interface, easy navigation, and good user experience. The website is your virtual representative and hence should be as good as your expertise, giving the right impression to your patients.
- Improve SEO of Your Website
The next step is optimizing the website so that you appear on the first page of the search engine page results. Search engine optimization increases your online visibility. With the help of SEO tactics, you can target a specific location, improve user experience, brand visibility, and drive more traffic to your website by ranking it on the first page.
- Use Pay Per Click Strategy
PPC (pay per click) can be a real advantage to increase your visibility. With the help of PPC strategy, you can reach the target audience as they search for health information or medical or medical issues etc. online. When you start appearing in ads, the chances of attracting more visitors to your site increase.
- Opt for Social Media Optimization
Just like SEO, SMO (Social Media Optimization) is equally important. Make sure you are present on important social platforms where potential patients might be seeking your help. If you are active on social media, people will be more interested in learning more about your services.
- Do Email Advertising
Email marketing is another important digital marketing strategy. This is perhaps the best way to inform patients about your online presence and inform them of everything they need to know about the medical world, health topics, health news, health tips, precautions, offers, etc.
- Get Patient Reviews
Sharing reviews and testimonials from your patients is one of the best ways to build trust and attract new patients. Before direct visits, people mostly like to see the reviews and then decide whether to contact you or not.
What are the benefits of investing in digital health marketing?
Digital marketing is not only a lucrative strategy to attract more patients, but also a profitable way to advertise your healthcare service. Some of the key benefits of investing in digital health marketing are:
- Cost Per Acquisition (CPA)
Implementing a digital marketing strategy to acquire new customers can lower your total ad spend. According to a survey, medical centers spend more than $314 and $348 per patient on print and television ads respectively. That’s a lot of money compared to what they’ll spend on a digital marketing campaign (over 50% reduction in ad spend).
- Location-Based Targeting
Digital marketing gives healthcare facilities the ability to target a specific demographic including age, gender, location, etc. Targeting the right audience can build relationships with patients easily where they get a more personalized experience.
- Data-driven Decisions
Tracking patient information can be difficult with traditional marketing, but with digital marketing, the process is much easier. Moreover, it is easier to make an informed and data-driven decision through digital marketing.
- Better Visibility in the Search Engine
One in 20 searches on Google are related to health, including health and wellness tips, symptoms of illness, dietary advice, and more. With effective digital marketing and search engine optimization, you can increase your chances of being visible on the first page of Google.
- Increase in Patient Referrals
With digital marketing strategy, you have access to various professional tools and software that can scale your campaign for utmost performance and generate quality leads for your service.
Digital marketing for the healthcare industry is the new normal and its importance cannot be denied. So, make sure to use the digital marketing strategy to grow your medical practices in creating a healthier world